February 8, 2019

article resource：Packaging Strategies

Demand for digital printing in packaging was estimated to be valued at over U.S. $11 billion in 2016, and a new report by Future Market Insights  (FMI) estimates it to grow at 15.3 percent to surpass U.S. $52 billion in revenues by 2027.

According to the report, the key factors fueling demand for digital printing in packaging include growing preference for conventional/analogue plates and their application in printing jobs of shorter run lengths.

Adoption of digital printing in packaging is also growing on account of its convenience over conventional presses. Digital printing allows packaging companies to reduce turnaround time, and this is a prime reason fueling demand for digital printing.

FMI projects these trends to positively influence the digital printing in packaging market.Shifting preference from conventional printing to variable data printing and personalized printing. Leading packaging companies are adopting variable data printing owing to its use in direct marketing.

Future Market Insights maintains a positive outlook on the global digital printing in packaging market, though it believes high variable costs and limited opportunities in indirect sales channels can impede widespread adoption.

Among these, labels is the largest segment, accounting for over $7.1 billion in revenue in 2016. Demand for labels is estimated to increase at 16.7 percent CAGR to reach U.S. $38.44 billion in revenue.

The food sector remains the largest end-user of digital printing in packaging. Demand for digital printing in packaging was pegged at over U.S. $4.5 billion in 2016. This is expected to increase at a CAGR of 16.6 percent during the forecast period 2016-2026.

North America, APEJ, and Western Europe are the three largest markets for digital printing in packaging. North America currently leads globally in terms of revenues; however, owing to robust adoption of digital printing in APEJ, it will be relegated to second position by the end of 2026. APEJ will outpace North America to become the largest market, increasing its revenue share from 28 percent in 2016 to 40.7% by the end of 2026. 

About ECPAKLOG

ECPAKLOG is a first and worldwide trade fair focusing on e-commerce packaging and supply chain, which debuted in 2017 in Shanghai by M. Success Media Group and ChinaPak Exhibition Services Co., Ltd. ECPAKLOG provides solutions and future trends that help E-commerce continue to grow profitably from the packaging and supply chain sectors. Topics covered include: efficiency improvements - e-commerce automatic packaging, sustainability - eco-friendly packaging and recycling, humanized packaging-Easy-to-open, ready-to-ship, frustration-free, data collection and marketing- IoT smart packaging etc.

Meanwhile ECPAKLOG 2019 will be held in conjunction with the 3rd UREXPO (Unattended Retail Conference and Exhibition) It is expected more than 750 exhibitors will display various packaging and retail technologies, providing one-stop platform for omni-channel retailing technology and solutions.

Exhibition Time
2019/8/21-22 9:00-17:00
2019/8/23 9:00-15:00

Venue
National Exhibition and Convention Center · Shanghai
No.333, Songze Avenue, Qingpu District, Shanghai